World Breastfeeding Week: Our Celebration Begins with a Donation of $15,000 Worth of Nursing Bras!

It’s World Breastfeeding Week, our favorite time of year!  We’re celebrating in big ways that support moms and raise awareness for the breastfeeding cause.

World Breastfeeding Week is an annual week-long event beginning August 1 that unites women across the globe in supporting breastfeeding awareness.  This year’s theme is “Breastfeeding: A Winning Goal in Life!” which we couldn’t agree with more.  Breastfeeding is a truly win-win partnership for babies and mothers.  Breastfeeding and human milk is one of the best preventative measures for babies against many infections and illnesses, not only during infancy, but for a lifetime.  Breast milk also offers the very best nutrition for babies, is a brain-boosting superfood and promotes a healthy bond between mother and baby.  For moms, breastfeeding is associated with lowered risk of many types of cancer, as well as less reports of postpartum depression and an easier return to her pre-baby figure.

World Breastfeeding Week: Our Celebration Begins with a Donation of $15,000 Worth of Nursing Bras!   This year we’ve teamed up with Women, Infants and Children (WIC) to donate $15,000 worth of nursing bras.  Yup, we’ve pledged to give deserving moms 1,100 bras to help make breastfeeding easier and to show our upmost respect and encouragement for their dedication to give their babies the best start in life.  Not every mom can afford a nursing bra, but we believe every mom can achieve her own breastfeeding goals.

We reached out to the nationwide WIC offices and asked for personal stories about the clients they support in their communities.  Based on their feedback, 50 offices were chosen to receive and distribute our donation of nursing bras.  We’re sharing their powerful stories on our Facebook page this week.  We hope they inspire you like they inspired us.

Join us in supporting moms everywhere on their mission to breastfeed.  Happy World Breastfeeding Week!