World Breastfeeding Week 2015: Let’s Make it Work!

How are you spending your week of August 1st through the 7th? Join us in celebrating World Breastfeeding Week, an annual week-long event that engages women from all around the world with breastfeeding news, support, and community building. This year marks the 24th year for the World Alliance for Breastfeeding Action, the founding group and champions of moms and babies across the globe. This year’s initiative is “Breastfeeding at Work: Let’s Make it Work!” in remembrance of the 1993 theme: “Mother-Friendly Workplace Initiative.”World Breastfeeding Week 2015: Let's Make it Work!

 

In 1992, The World Alliance for Breastfeeding Action founded World Breastfeeding Week to bring awareness to deadly infant diseases, fight world hunger, and overall promote breastfeeding worldwide. The World Health Organization and UNICEF joined as partners with the WABA and together they formed the WBW celebration as way to remind mothers, doctors, and family members that breastfeeding an infant yields the best, most cost-effective nutritional diet available. Mothers receive countless health benefits from breastfeeding as well. In 2007, the CDC reported that only 11.3 percent of new mothers exclusively breastfed their child for the first 6 months. In an effort to raise awareness and extend breastfeeding beyond a week or two, the WABA and partners tirelessly champion breastfeeding support so mothers and babies can benefit from the guidance they need for successful nursing.

This year as we follow the 1993 theme, “Mother-Friendly Workplace Initiative,” which sadly is still a struggle many women face today, we spread the word and encourage employers and the general public to stop criticizing women for nursing in public but instead embrace the healthy and natural process of breastfeeding. If you would like to help spread the word you can find countless La Leche chapters across the nation hosting Latch On events, and WIC offices are always opening their doors to new mothers facing breastfeeding troubles. Look at your local chapters and see how you can volunteer or participate. Leading Lady/ Loving Moments by Leading Lady is donating nursing bras to WIC offices around the country so nursing moms get the support they need for successful, comfortable breastfeeding. Join the conversation on our Facebook page and share your stories with moms just like you!