We’re Celebrating World Breastfeeding Week with Nursing Bras…Are You?

Happy World Breastfeeding Week, everyone!  We’re excited to kick-off this annual celebration with big news:  Loving Moments by Leading Lady is donating $18,000 in nursing bras to moms through Women, Infant and Children (WIC) offices nationwide.  We can’t think of a better way to help new moms on this most important life journey with their babies than to support them with new nursing bras and other breastfeeding essentials.

We’re Celebrating World Breastfeeding Week with Nursing Bras…Are You?

WIC counselors admire the Loving Moments by Leading Lady nursing bras and breastfeeding essentials they received as a donation celebrating World Breastfeeding Week.

Dedicated WIC staff and volunteers work tirelessly to help new moms nurture their babies through breastfeeding.  Local chapters often support women without the means to other resources but who want the best for their babies.   Breastfeeding research shows that educating new moms on the benefits of breast milk and providing logistical help along with encouragement are major factors in a mother’s decision to breastfeed and continue to breastfeed throughout infancy.  Loving Moments salutes WIC for their efforts and for making a huge difference in the lives of moms and babies in their own communities.  That’s why we’re doing our part to support these valiant offices and the mothers they serve.

At Loving Moments, we know that nursing bras are more than a piece of clothing.  Nursing bras help create a bond between mother and child.  Nursing bras help provide the very best nutrition a baby can receive.  Nursing bras help make mothers feel supported, comfortable and even stylish as women and moms.  Nursing bras are a critical part of every new moms’ arsenal to help her achieve her breastfeeding goals.  We’re proud to help moms on this most precious adventure in life.

Fifty WIC offices around the country will receive Loving Moments nursing bras and other breastfeeding essentials as a donation to show our encouragement, admiration and support of new moms striving to nourish their babies with breast milk.  We selected these offices after receiving stories, photos and testimonials of the difference that WIC makes on a community level.  We were inspired and we hope to continue to support new moms nationwide through our donation.

We want you to be inspired too!  Throughout World Breastfeeding Week and beyond we will share anecdotes from WIC counselors and the mothers they serve on Facebook and Twitter.  We hope their dedication inspires you and you find your own personal way to support new moms during World Breastfeeding Week and all year round.

Again, Happy World Breastfeeding Week!  We hope you’ll join us on our Loving Moments social media channels to applaud new moms everywhere who are nurturing their babies through breastfeeding.

World Breastfeeding Week 2015: Let’s Make it Work!

How are you spending your week of August 1st through the 7th? Join us in celebrating World Breastfeeding Week, an annual week-long event that engages women from all around the world with breastfeeding news, support, and community building. This year marks the 24th year for the World Alliance for Breastfeeding Action, the founding group and champions of moms and babies across the globe. This year’s initiative is “Breastfeeding at Work: Let’s Make it Work!” in remembrance of the 1993 theme: “Mother-Friendly Workplace Initiative.”World Breastfeeding Week 2015: Let's Make it Work!


In 1992, The World Alliance for Breastfeeding Action founded World Breastfeeding Week to bring awareness to deadly infant diseases, fight world hunger, and overall promote breastfeeding worldwide. The World Health Organization and UNICEF joined as partners with the WABA and together they formed the WBW celebration as way to remind mothers, doctors, and family members that breastfeeding an infant yields the best, most cost-effective nutritional diet available. Mothers receive countless health benefits from breastfeeding as well. In 2007, the CDC reported that only 11.3 percent of new mothers exclusively breastfed their child for the first 6 months. In an effort to raise awareness and extend breastfeeding beyond a week or two, the WABA and partners tirelessly champion breastfeeding support so mothers and babies can benefit from the guidance they need for successful nursing.

This year as we follow the 1993 theme, “Mother-Friendly Workplace Initiative,” which sadly is still a struggle many women face today, we spread the word and encourage employers and the general public to stop criticizing women for nursing in public but instead embrace the healthy and natural process of breastfeeding. If you would like to help spread the word you can find countless La Leche chapters across the nation hosting Latch On events, and WIC offices are always opening their doors to new mothers facing breastfeeding troubles. Look at your local chapters and see how you can volunteer or participate. Leading Lady/ Loving Moments by Leading Lady is donating nursing bras to WIC offices around the country so nursing moms get the support they need for successful, comfortable breastfeeding. Join the conversation on our Facebook page and share your stories with moms just like you!