Seamless Nursing Cami

As the song and saying goes, “Girls Just Wanna Have Fun!” And as a pregnant and nursing mom you know the motto still applies. But moms can’t have fun unless they look good and feel good. Looking good and feeling good – about how you look and how comfortable you are – have never been easier than with our Loving Moments Seamless Nursing Cami.

Seamless Nursing Cami

A basic maternity or nursing cami is essential for all expectant and new moms. Regardless of the weather, a nursing cami helps ensure you’re always comfortable and always ready to breastfeed once your little one arrives. Our Seamless Nursing Cami features an inner sling and underbust zones for extra breast support and is so comfortable you may never wear anything else before or after your baby!

During pregnancy your tops may start to feel snug at the bust and belly at some point in your first trimester or early in your second trimester. That’s the ideal time to look for comfortable wardrobe options that transition from maternity to nursing like our Seamless Nursing Cami. This silky smooth top stretches to accommodate your growing breasts and belly. Then when your baby arrives, this incredible nursing cami offers the flexibility your body needs as your breasts continue to change with milk production.

The flattering cut and smoothing fabric will keep you tucked and stylish throughout your pregnancy and breastfeeding journey. During both of these periods it is not unusual for moms to have hormonal hot flashes or break out in a sweat no matter what time of day or season it may be. When you’re wearing our Seamless Nursing Cami as a stand-alone top or a layering piece, you’re always prepared for those unexpected moments when you just need to cool down. The lightweight fabric allows you to breathe while still maintaining stretchy support for your bump and breasts.

Girls just can’t have fun if they don’t look good and feel good. And we know you just wanna have fun during pregnancy and with your new bundle of joy. Get comfortable, stay supported, and have fun in our Seamless Nursing Cami!

Breastfeeding in Public: Eliminating the Stigma + Tips for Avoiding Uncomfortable Moments

Without fail, every year around the holidays, we hear news of discrimination against breastfeeding in public.  Whether it is a major retailer or restaurant that asks a mother to leave or cover up, or harassments from an unknowledgeable public, it will inevitably happen again this year.  Why the ignorance?  Why the obsession with how someone else nurtures their baby?  Why the intolerance?

We may never know the answer to those questions but the truth is, breastfeeding in public is not against the law in any U.S. state so you cannot get into legal trouble for doing it.  In fact, it is one of the most natural things a mother can do for her baby.  But still, many moms face criticism, ostracism and are made to feel uncomfortable.

Breastfeeding in PublicAs more people learn about the benefits of breastfeeding, our society will hopefully become more tolerant.  Global and national educational initiatives such as World Breastfeeding Week and National Breastfeeding Month are designed not only to assist mothers in getting more information about feeding their children, but also to enlighten the public and inspire acceptance.  You, too can play a part by spreading the word about the positive effects of breastfeeding.

If breastfeeding in public is not part of your daily routine, you may be reluctant to do it.  But when your baby is hungry and you’re out-and-about with your family during the holidays, necessity may require a feeding in public.  Obviously exposing yourself publicly is not a common practice, but when your breasts are a source of food for your baby, it may be impossible to avoid.  Remind yourself of just that: your breasts are a source of nutrients for your baby, the best source in fact.  It may help alleviate some of the embarrassment.

You can always bring a nursing cover or find a private lounge to breastfeed, whenever possible.  Dress for simple nursing by wearing easy-to-lift or button-down tops, many of which can act as a cover-up as well.  A nursing bra or nursing cami always comes in handy, too!  Many people find that bringing a friend along, perhaps an experienced mom, can boost their confidence.  Chat and make eye contact while nursing to draw attention away from the feeding.  Chances are, most people won’t even notice what you are doing.

If you do get some unwelcome comments, make a choice to be the bigger person.  Ignore them, smile or caress your baby instead.  And if you are asked to leave an establishment, look into informing corporate headquarters.  As in most cases when breastfeeding moms are harassed, companies and the media side with the mother.  It’s important for companies to know what is happening at a local level so they can correct it and help inform their employees to support moms and babies.

On the flip side, if people smile at you or give you encouragement, thank them for their kindness.  Moms and breastfeeding advocates should support one another on their mission for healthy babies, healthy mommies and healthy families.

Happy holidays and happy breastfeeding!

Breastfeeding Tips: Activities While Nursing

Breastfeeding Tips: Activities While NursingAre you a new mom who’s getting into the swing of breastfeeding? We wanted to share the top five breastfeeding tips from that are great suggestions of activities a new mom can perform while simultaneously nursing. Most adults multitask throughout their day, and we love the compilation put together for nursing moms. These breastfeeding tips are designed to help new moms acclimate to nursing as well as share breastfeeding with friends and family members in sweet, friendly ways. There’s no loving moment quite like breastfeeding, and we support the following advice from! Go ahead, try to incorporate one of the following breastfeeding tips into your routine.


The following content originally appeared here on


1. Talk or sing to your baby

Your baby has been listening to your voice for the past few months inside the womb. So, to a baby, mommy’s voice is the most beautiful sound in the world, no matter what wrong notes you hit. Go ahead and sing any song or rap a few bars to your baby (you can even make it up as you go along). Or talk about your day, read out loud from a book, or share your hopes and dreams for the future. (Your partner can do this, too.) Even when your baby is just a newborn, you’re teaching him or her important language skills every time you speak or sing.

2. Eat

If your baby’s eating, why shouldn’t Mom grab a bite too? While some new moms get extra hungry, other moms actually forget to eat. Fortunately, there aren’t any strict food rules when you are breastfeeding — only to eat when you’re hungry. Making healthy choices will give you more energy to care for your baby, especially if you eat protein. Nuts, squeezable yogurt, peanut butter or turkey sandwiches, and hard-boiled eggs are easy snacks that you can eat with one hand, and they are all good sources of protein. Meals don’t have to be fancy. Just be sure to eat from the five food groups every day.

3. Drink water

Keep a glass or bottle of water right next to your snack plate. The breastfeeding process creates a hormonal reaction that can make you feel thirsty when your milk lets down. While breastfed babies don’t need water to stay hydrated, some babies tend to nurse more if it is hot outside. And, interestingly, your breast milk becomes more watery in hot weather to accommodate a baby’s need for hydration.

4. Bond with the family

Every mom deserves her alone time. But what better way to keep your family involved and supportive of your breastfeeding efforts than to bring them in? Those you are most comfortable with can be a great help to you. Beyond the social interaction, you can gain more confidence breastfeeding around other people, and your family members will better appreciate the mom-baby bond. Bonus: Your baby gets to hear everyone’s voices, which helps your baby bond with the family even more. Just be mindful that your visitors don’t interfere with your breastfeeding routine.

5. Catch up with your girlfriends

New moms can sometimes feel isolated. Don’t get upset if your phone isn’t ringing off the hook. Your friends might be trying to give you some space, that’s all. But trust us: Your girlfriends want to hear from you. Send an email, text message, or instant message, or make a good, old-fashioned phone call. Go down your contact list until you connect with someone to spark a conversation, get caught up, and have a few good laughs. You can even make a date for your friends to come see the baby. Sometimes it helps to give your friends a task: You could ask them to bring you food, pick up some magazines, or braid your hair (which you could also get done while breastfeeding!).


Do you have any breastfeeding tips that you think are missing from this list? Still looking for the perfect everyday nursing top that keeps you looking cute and comfortable even with your busy schedule? Check out our Active Crossover Nursing Top for the office-ready and errand-proof staple of your nursing wardrobe.


Traveling with a Baby: The Nursing Mom’s Holiday Travel Checklist

Whether you’re headed to grandma’s for the holidays or taking a much-needed family vacation, you may have some anxiety over traveling with a baby, especially while breastfeeding.  As you have discovered already, the key to any outing with a baby is preparation.  And an extended trip needs just a little more than your average stocked diaper bag. To ease your mind, we’ve put together a checklist of some essential travel items you’ll need for your upcoming holiday trip:

Nursing CamiComfort is the first step to stress-free travel.  Whether by land, road or sea, it’s important that mom and baby are both comfortable while traveling.  Be sure to wear something with easy access for breastfeeding, such as a button down blouse with a nursing tank top underneath.  Bring lots of nursing bras that are both comfortable and functional to wear throughout your trip.  We hope you won’t be doing laundry as often as you would at home, so bring extras in case of spit-up.  Also make sure baby is comfortable on travel days.  A simple bodysuit with extra blankets and sweaters will allow you to layer according to the temperature throughout your trip.

Cover up if that makes you feel better about breastfeeding in public.  If you prefer discretion while you breastfeed, bring a nursing cover or use your baby’s blanket to drape over your chest while nursing.  Try to find a quiet corner for feeding, either at an airport terminal or by staying in your car in a parking lot.

Bring your breast pump, just in case.  Your baby’s schedule may go astray while traveling, especially if there is a time change.  Your breasts, however, may not adjust immediately.  With your breast pump and any necessary attachments (shields, cleansers, cooler for transporting milk, bottles, etc…), you can pump if baby isn’t ready to eat when your milk is ready.  Also, expressing milk might give you time to sneak away with your partner while the grandparents have some bonding time with baby.

Traveling while breastfeedingBreast milk is an approved liquid for air travel.  We recommend bringing some expressed milk in case your baby is too distracted to nurse.  Although you can bring more than the usual 3 oz. of liquid, be prepared for your milk to be inspected.  Also, if you’re travel includes a flight, the sucking motion of nursing or taking a bottle during take-off and landing can help your baby’s ears adjust to changes in pressure.

Hydrate at every opportunity.  Breastfeeding is naturally dehydrating, yet you need plenty of water (and other sustenance) to produce milk.  Also, air travel and high altitudes may cause dehydration so drink extra water and snack often.

Act like you’re on vacation — because you are!  Babies are more adaptable than we think, and sometimes more adaptable than we are.  As long as your baby responds well, be flexible with her schedule.  Traveling with a baby is exciting yet tiring for everyone, so try to relax and let your baby tell you what she needs and when.  If you’re not accustomed to breastfeeding in public and you get intimidated, remember, you’re doing one of the most natural acts on the planet.  Also, don’t get caught up on simulating your at-home breastfeeding environment.  You can find a comfy chair almost anywhere in the world so take advantage of the change of scenery and let your baby explore something new.  But do bring a few familiar toys and blankets to give your baby a sense of security.  Between that, and being in your arms, she’s sure to enjoy the sights and sounds she experiences along your travels.

We wish you safe travels, happy breastfeeding and warm holiday wishes this season!

Maternity Clothes and Nursing Bras: Loving Moments New Maternity to Nursing Collection

Maternity clothes and nursing bras are now more comfortable, stylish and affordable than ever!

Leisure Sleep BraLoving Moments by Leading Lady recently launched our Maternity to Nursing collection, which features maternity and nursing intimates designed just for an expectant and new mom’s changing shape.  Comfort is the #1 priority in our new line, and we’ve baked in support and style because every new mom, whether she’s still proudly showing off her bump or has recently welcomed her bundle of joy, should look and feel amazing.

Shopping for comfortable maternity clothes that are flexible and functional throughout pregnancy and while breastfeeding may have been a less than beautiful in the past.  Well not anymore!  Loving Moments by Leading Lady’s Maternity to Nursing collection is available where moms shop, at Wal-Mart and  This line is not only convenient, but we’re making maternity fashion and nursing bras affordable for all moms, too!

We’ve designed the Maternity to Nursing collection with five essential wardrobe pieces that are simple perfection during pregnancy and breastfeeding:  maternity leggings, a nursing sports bra, a sleep and leisure bra, an active-wear maternity and nursing top and an adjustable maternity support band.  Each piece is made from soft, breathable fabrics that will expand and adjust as you enter each stage of pregnancy and then begin nursing.  Much like your own body is adapting to many changes, our Maternity to Nursing line will follow your lead to help you nurture your baby every step of the way.

As you are preparing for your baby to arrive, you’re probably banking tons of information about breastfeeding to put to good use after your baby arrives.  So you already know that nursing bras are vital for convenient nursing.  But your breasts change throughout pregnancy, too.  It is common for breasts to be extremely sensitive as your hormone levels increase and for breasts expand as they are making room for milk production.  This is just one reason why we’ve designed Maternity to Nursing bras that adjust with you, in the most comfortable way possible.

Maternity TopWe recommend switching to versatile maternity and nursing bras as soon as you start to feel uncomfortable in your regular bras.  Our nursing sports bra and sleep leisure nursing bra, as well as our active-wear top with built-in nursing bra, are perfect transitional pieces because they offer extra space for the most comfortable fit during pregnancy and while breastfeeding.  They can also help you stay active and supported as your breasts get heavier.  The maternity and nursing top can be paired with any bottoms, from your favorite maternity jeans, to your coziest pajama bottoms.  We’re positive our leisure bra will be your go-to choice day and night when you need support and relief.  And our innovative nursing sports bra will make getting dressed, working out and nursing a cinch.

Maternity LeggingsWhen it comes to maternity clothes, maternity leggings should be the staple pant in every expectant mom’s wardrobe.  Unlike other brands, our leggings have a no-slip design crucial for moms on-the-go.  These leggings expand beautifully as your belly grows, and adjust as your tummy shrinks post-partum.  Pair these leggings with almost any top – T-shirts, sweaters, dresses and our active-wear Maternity to Nursing top – to be the stylish mom on the block.  We also recommend our adjustable maternity support band with our leggings or any other maternity-wear to support your belly and back during pregnancy and post-partum.

If you’re looking for comfort and style, Loving Moments by Leading Lady is your new destination for maternity clothes and nursing bras.  Join us in simplifying your life by purchasing at your local WalMart or buy online at

Congratulations, new mamas!

Maternity Bras and When to Buy a Nursing Bra

Maternity Bras and Nursing BrasPurchasing maternity bras and deciding when to buy a nursing bra will depend on your body and your personal comfort level.  As you know firsthand, so much changes in your life during pregnancy.  That includes your body and your breasts.

Did you know that your breasts may be able to produce milk as soon as your second trimester?  Yup, that’s right.  Your breasts may be ultra-sensitive and will expand throughout pregnancy due to hormones,  and to help you prepare for the influx of milk.  Maternity bras, specifically soft, stretchy styles, are terrific for pregnancy.  They will keep you comfortable and help you transition to nursing when your little one arrives.

You’ll know it’s time buy a nursing bra as soon as your current bras feel tight.  A properly fitting bra is important to keep your breast healthy.  We recommend starting with a bra that is breathable and has a little give-and-take as your breasts continue to fluctuate until your milk supply stabilizes.  Fortunately, our nursing bras are designed to support heavier breasts during this time in your life.  Most of our nursing bras also feature an inner sling and thick straps to lift and provide extra support for your best breast health.

Leisure BrasLeisure bras are also great maternity bras and nursing bras because they are designed for ultimate comfort with padded straps and front clasps to make it very easy to feed or to wear while sleeping.  And nursing camis are also a great choice during pregnancy and while breastfeeding.  They have built-in shelf bras and can be worn day or night, as a stand-alone top or under layers.

Listen to your body.  Most women transition to nursing bras by the third trimester.  Try a few styles to find your best fit and level of comfort.  And be sure to bring them with you to the hospital – you will need them right away!

Happy Breastfeeding!

Amy Berry
Amy is a lactation consultant and proud momma of 7 (yep seven!) wonderful children all breastfed and a Loving Moments fan!

What should you bring to the hospital? Nursing Bras, of course!

With so many things to prepare for before your baby arrives, you may not have thought about what to pack in your hospital bag.  Obviously you’ll want to bring your toiletries, camera and some snacks, but what about nursing supplies?  Here’s our list of essential nursing supplies for your hospital bag:

Loving Moments Shirred Front Cami Wirefree Nursing Bra1)     Bring your nursing bras, you’ll need them right away!  We suggest packing three: one to wear immediately after the baby is born, and two extras for your hospital stay.  A nursing cami is a great choice as a stand-alone top and works great with pajama pants.  Start with soft leisure nursing bras for your early nursing days.  You’ll probably notice that your breasts will change size, possibly by the second day after your baby is born.  A leisure bra or nursing cami will give you flexibility to accommodate these fluctuations.

2)     Nursing pads are a smart item to pack because you might experience milk leakage in the hospital.  Washable nursing pads can be reused and insert nicely in nursing bras and camis.

3)     Breastfeeding resources are also good to have on hand at the hospital.  If you took a class, bring your notes or the materials provided by the instructor.  You can also go online for quick resources, like Loving Moments Breastfeeding A-Z.  Definitely request time with the hospital’s lactation consultant.  This is a new experience for everyone involved so there may be a learning curve.

Amy Berry
Amy is a lactation consultant and proud momma of 7 (yep seven!) wonderful children all breastfed and a Loving Moments fan!