Loving Moments Champions Breastfeeding Moms Through Nursing Bra Donation During World Breastfeeding Week


CLEVELAND, OH (July 11, 2017) – In celebration of World Breastfeeding Week, premier intimate apparel brand, Loving Moments by Leading Lady, announces it will donate $350,000 worth of Leading Lady and Loving Moments nursing bras, alongside related nursing products, to be distributed among more than 375 breastfeeding support groups nationwide.

Available at Walmart and Walmart.com, Loving Moments by Leading Lady is a line of truly affordable maternity and nursing apparel for all occasions – supporting women at every stage of motherhood.

“Breastfeeding is a life-saving and life-changing experience for mothers and babies, especially in areas with high infant mortality rates,” said Mark Corrado, third generation owner of Loving Moments by Leading Lady. “Every mom deserves the chance to breastfeed and give her baby the healthiest start in life. Our annual nursing bra donation provides the necessary resources to breastfeeding groups to help mothers successfully breastfeed.”

The nursing bra donation will be distributed to breastfeeding support organizations nationwide including local chapters of WIC (the USDA’s Women, Infant and Children program), La Leche League, ROSE (Reaching Our Sisters Everywhere), BMBFA (Black Mothers Breastfeeding Association), Best for Babes, hospitals and other community groups, and is expected to reach approximately 21,000 moms.

Celebrated annually from August 1st-7th, World Breastfeeding Week encourages breastfeeding and the improvement of children’s health around the globe. In support of this mission, the donation solidifies Loving Moments by Leading Lady’s commitment to mothers who work hard every day to nourish their babies and contribute to a sustainable world.

Through providing supportive and accessible nursing products, breastfeeding education and advocacy, and reaching mothers at a grassroots level to encourage and applaud their breastfeeding journeys, Loving Moments by Leading Lady fosters respect and caring within the breastfeeding community.


About Loving Moments:
Loving Moments by Leading Lady’s maternity to nursing collection features comfortable, affordable, stylish bras and camis available at Walmart, Walmart.com and Amazon.com. The breastfeeding-friendly line embraces the lifestyle of new motherhood.

Website: http://lovingmomentsbras.com |Instagram/Facebook: @lovingmomentsbras| Twitter: @lovingmomentsbr

We’re Celebrating World Breastfeeding Week with Nursing Bras…Are You?

Happy World Breastfeeding Week, everyone!  We’re excited to kick-off this annual celebration with big news:  Loving Moments by Leading Lady is donating $18,000 in nursing bras to moms through Women, Infant and Children (WIC) offices nationwide.  We can’t think of a better way to help new moms on this most important life journey with their babies than to support them with new nursing bras and other breastfeeding essentials.

We’re Celebrating World Breastfeeding Week with Nursing Bras…Are You?

WIC counselors admire the Loving Moments by Leading Lady nursing bras and breastfeeding essentials they received as a donation celebrating World Breastfeeding Week.

Dedicated WIC staff and volunteers work tirelessly to help new moms nurture their babies through breastfeeding.  Local chapters often support women without the means to other resources but who want the best for their babies.   Breastfeeding research shows that educating new moms on the benefits of breast milk and providing logistical help along with encouragement are major factors in a mother’s decision to breastfeed and continue to breastfeed throughout infancy.  Loving Moments salutes WIC for their efforts and for making a huge difference in the lives of moms and babies in their own communities.  That’s why we’re doing our part to support these valiant offices and the mothers they serve.

At Loving Moments, we know that nursing bras are more than a piece of clothing.  Nursing bras help create a bond between mother and child.  Nursing bras help provide the very best nutrition a baby can receive.  Nursing bras help make mothers feel supported, comfortable and even stylish as women and moms.  Nursing bras are a critical part of every new moms’ arsenal to help her achieve her breastfeeding goals.  We’re proud to help moms on this most precious adventure in life.

Fifty WIC offices around the country will receive Loving Moments nursing bras and other breastfeeding essentials as a donation to show our encouragement, admiration and support of new moms striving to nourish their babies with breast milk.  We selected these offices after receiving stories, photos and testimonials of the difference that WIC makes on a community level.  We were inspired and we hope to continue to support new moms nationwide through our donation.

We want you to be inspired too!  Throughout World Breastfeeding Week and beyond we will share anecdotes from WIC counselors and the mothers they serve on Facebook and Twitter.  We hope their dedication inspires you and you find your own personal way to support new moms during World Breastfeeding Week and all year round.

Again, Happy World Breastfeeding Week!  We hope you’ll join us on our Loving Moments social media channels to applaud new moms everywhere who are nurturing their babies through breastfeeding.