Leading Lady and Loving Moments Partner with Black Breastfeeding Week to Raise Awareness for Breastfeeding in Black Communities

Leading Lady and Loving Moments uplift moms and babies with nursing bra donations to black breastfeeding groups.

Cleveland, OH —August 25, 2017 – Leading Lady and Loving Moments proudly partner with Black Breastfeeding Week to celebrate breastfeeding in black communities. As part of an annual philanthropic donation program the intimate apparel brands are sending nursing bras to grassroots breastfeeding support groups to empower families to make the best choices to nourish their babies.

“We are thrilled to collaborate with Black Breastfeeding Week to support breastfeeding initiatives in black communities,” said Mark Corrado, third generation owner of Leading Lady. “Every mom deserves the resources, knowledge and power to make healthy choices for their babies and our annual nursing bra donation program aims to support these goals for moms around the country.”

Black Breastfeeding Week is a week-long event (August 25-31) at the end of National Breastfeeding Month that celebrates and advocates the health benefits and personal empowerment of breastfeeding as a timeless and priceless tradition. It is spearheaded by Kiddada Green, Kimberly Seals-Allers and Anayah Sangodele-Ayoka. This year’s #BBW17 celebration, themed #BetonBlack, includes an annual “baby lift up,” a twitter chat focusing on the connection between first food (breast milk) and continued nutritious food options, a rewind of the past five years of celebrating Black Breastfeeding Week, and much more.

Leading Lady and Loving Moments bras will be given to moms who attend Black Breastfeeding Week celebrations sponsored by more than 50 breastfeeding support agencies throughout the U.S. Find out more about Leading Lady and Loving Moments’ partnership with Black Breastfeeding Week here.

“During the 5th year celebration of Black Breastfeeding Week, we are thrilled to receive a nursing bra donation from Leading Lady,” said Kiddada Green, Executive Director of Black Mothers Breastfeeding Association and Co-Founder of Black Breastfeeding Week. “The nursing bras will be of great use to mothers throughout the nation who are participating in local events for this annual celebration.”

Leading Lady and Loving Moments’ contribution to Black Breastfeeding Week is part of an annual donation program of more than $350,000 in products to support moms, babies, families and communities. The celebration began during World Breastfeeding Week and continues throughout August to help raise awareness for breastfeeding and encourage more moms – at any income level, of any race, in any state – to nurture their babies in the healthiest way possible.

About Leading Lady:

Leading Lady is a premier nursing and full figure intimate apparel company dedicated to improving women’s lives with innovative products, resources and programs. Family owned and operated; Leading Lady has been supporting breastfeeding moms and babies for over 78 years. The brand promises superior quality and fit, a comprehensive selection of products and an excellent customer experience. The full collection is available for direct purchase at LeadingLady.com and in select retailers nationwide.

Website: http://www.leadinglady.com | Social: @leadingladybras

About Loving Moments:

Loving Moments by Leading Lady’s maternity to nursing collection features comfortable, affordable, stylish bras and camis available at Walmart, Walmart.com and Amazon.com. The breastfeeding-friendly line embraces the lifestyle of new motherhood.

Website: http://lovingmomentsbras.com |Instagram/Facebook: @lovingmomentsbras| Twitter: @lovingmomentsbr

Leading Lady and Loving Moments Support Black Breastfeeding Week to Help Nourish Families, Communities and Futures

Leading Lady and Loving Moments - Black Breastfeeding Week 2017


World Breastfeeding Week has come and gone but National Breastfeeding Month is well underway and there’s another exciting event happening very soon: Black Breastfeeding Week! Leading Lady and Loving Moments support this jubilant week starting August 25, 2017 to help raise awareness for breastfeeding among African American communities.

The 5th annual Black Breastfeeding Week inspires us to “Bet on Black” because change comes when families and communities show love and support for breastfeeding.  Black breastfeeding support groups across the nation unite to #BetonBlack during this special week packed with themed activities for the entire community. After all, breastfeeding isn’t just between moms and babies. Breastfeeding nourishes families, communities and futures through health, wellbeing, nurture and love.

Leading Lady and Loving Moments #BetonBlack by donating $14,000 worth of nursing bras to groups participating in Black Breastfeeding Week. We know that a little extra support in the form of a new nursing bra or nursing tank top can make the difference for moms who are working hard to nourish their babies.

Don’t miss out on the following amazing events happening during Black Breastfeeding Week 2017. Check the Black Breastfeeding Week website and Facebook page for updates on events throughout the week.

Friday, August 25

From First Food to Good Food Twitter Chat

8 p.m. EST

Join in an interactive Twitter chat and delve into a discussion about the link between first food and good food. Breast milk is the best “first food” for babies but that’s only the beginning of a healthy start in life. “Good food” is the next step to nourishing children. Connecting first food to good food creates a continuum of natural and nutritious food options that sustain future generations from infancy into adulthood. It’s also essential for pregnant moms to receive good nutrition to support their unborn babies.

To highlight this crucial link, Black Breastfeeding Week aims to engage urban farmers as community partners. Self-sufficiency and cultural perceptions are the key to taking control of nutritious food choices and reclaiming black traditions including breastfeeding and self-reliant farming.

Photo Storm Event

Saturday, August 26

Annual Baby Lift-up

2 p.m. EST

Black breastfeeding groups across the country will gather for a celebration of babies, moms, families, communities and BREASTFEEDING! At 2 p.m. EST each group will participate in a unified baby lift-up by raising their babies in the air.

Breastfeeding lifts babies in so many ways, from improved health and stability as infants, to physical, mental and emotional benefits for a lifetime. Lifting babies literally raises awareness for this vital cause. Plus, it symbolizes the hopes, dreams and aspirations every family has for their children to rise up, reach for the stars and improve with each new generation.

Sunday, August 27

Shoutout Sunday!

Monday, August 28

Manday Monday

Tuesday, August 29

Spotlight on Gay, Lesbian and Queer Families, Facebook Live

Wednesday, August 30

“Wellness Wednesday” Twitter Chat with Moms Rising

2 p.m. EST

Join moms across the country to celebrate, inform and inspire others about breastfeeding. Black Breastfeeding Week’s mission will be the focus of the weekly Moms Rising twitter chat.

Moms Rising is multicultural grassroots and online organization working to achieve economic security for moms, women and families in the U.S. The membership of over a million advocates for paid family leave, earned sick days, affordable childcare, equity in the workplace, childhood nutrition, toxic-free environments and a range of other healthcare issues that affect families.

Thursday, August 31

5 Year Rewind and BBW17 Recap

Take a look back at Black Breastfeeding Week celebrations during the past 5 years including a recap of this year’s event.

Instagram Takeover

All week long follow @blkbfingweek on instagram as influencers in the black breastfeeding community literally take over Black Breastfeeding Week’s instagram account and share their perspective, photos and insight on breastfeeding. New women will take over every day so don’t miss a moment of the fun.

Celebrate Black Breastfeeding Week with us and #BetonBlack!

Connect with Black Breastfeeding Week on social media:

Facebook: @BlackBreastfeedingWeek

Twitter: @BlkBfingWeek

Instagram: @blkbfingweek




A few Words about Breastfeeding from Jessica

National Breastfeeding Month, World Breastfeeding Week and Black Breastfeeding Week may be over but our celebration of breastfeeding is never-ending. After all, breastfeeding has been taking place since the dawn of mammals and occurs all over the world anywhere at any time. Therefore, we have to continuously honor that tradition, right and sacred time with respect and reverence. While we’re especially enthusiastic to celebrate in August, we promote breastfeeding 24/7, 365!

One of the beautiful models from Reaching our Sisters Everywhere (ROSE), Jessica, shares her words of wisdom about breastfeeding:

A few Words about Breastfeeding from Jessica

1) Why are you passionate about the breastfeeding cause?

I am passionate about this cause because it directly affects the future of our world. What we pass to the next generation ensures of footprint in a better world.

2) What is your most cherished breastfeeding moment?

My most cherished moment is coming home after working 8 hours a day and then nurse my baby.

3) What do you hope for the future of breastfeeding among African American communities?

I hope that more women realize the power we have by choosing to do what we are made to do. Our breasts are made to satisfy our family. We are mother earth.


A few words from Temperance during Black Breastfeeding Week

We’re celebrating Black Breastfeeding Week in big ways! We’re donating bras to breastfeeding support groups nationwide to promote breastfeeding as the healthiest first-food choice for babies. We hope that raising awareness for breastfeeding will help normalize breastfeeding and improve breastfeeding rates in Black communities.

Our friends at Reaching Our Sisters Everywhere (ROSE) did a Loving Moments photo shoot with attendees at their recent Breastfeeding Summit. Temperance was one of the lovely models, who is featured in our Seamless Padded Nursing Bra. She’s supporting breastfeeding for all the right reasons. Here’s what she has to say:


1) Why are you passionate about the breastfeeding cause?

Breastfeeding is a proven superior source of nutritional care. The benefits of breast milk for infants who are born healthy and those who may not have been born as strong are so undeniable that medial professionals can no longer doubt the superior benefits of it.

2) What is your most cherished breastfeeding moment?

Speaking to a mother about how she breastfed all of her children and how she did not have to go through the times of having sick babies, ear infections, etc and how they came to be valedictorians’ of their classes and their continued successes. Of course not all of their accomplishments were due to breastfeeding alone, BUT that mother realized that she started all her kids off with the best possible source of life, giving nutritional care which was her breast milk. She was so passionate when she was speaking because she was trying to explain to her own daughter, who is now a mother, why breast milk would be better than any formula she gave her baby.

3) What do you hope for the future of breastfeeding among African American communities?

That there is a greater understanding of breastfeeding both medically, emotionally and even physically for the mother. ..To remove the notion that it is “dirty” and “unnatural” and African American families can be more accepting and welcoming of its members who choose to breastfeed

A few words from Chelesa during Black Breastfeeding Week

We’re thrilled to celebrate Black Breastfeeding Week! This joyous event sheds light on the happiness, bonding, nurturing and nourishment that occurs during breastfeeding. The celebration also helps raise awareness for breastfeeding as the healthiest choice for babies. We couldn’t be prouder to be a part of this vital educational and jubilant event!

Our friends at Reaching Our Sisters Everywhere (ROSE) held a Breastfeeding Summit recently and engaged several attendees in a Loving Moments photo shoot.  One of the beautiful models was Chelesa, featured here in our Loving Moments Seamless Crossover Nursing Bra. She’s sharing inspiration with all of us during Black Breastfeeding Week.

A few words from Chelesa during Black Breastfeeding Week

1) Why are you passionate about the breastfeeding cause?

I am passionate about breastfeeding because I have seen the amazing benefits of health, bonding, and higher IQ with my own children. I also love helping other mothers achieve their breastfeeding goals and seeing the moment both mother and baby find their breastfeeding groove.

2) What is your most cherished breastfeeding moment?

The first time my baby latched on in the delivery room after an emergency c-section. I felt good to be able to feed my baby even though my birth experience did not go as planned.

3) What do you hope for the future of breastfeeding among African American communities?

I hope that we understand the importance of breastfeeding not only for the benefits for the baby, but the impact it has on our health and the impact it has in our communities.