Loving Moments Says, “We’ve Got Your Back Babe”

World Breastfeeding Week and National Breastfeeding Month are well underway and we’re celebrating big time here at Loving Moments.  We love breastfeeding and we love fitness, so we’re combining the two as a Presenting Sponsor of the second annual “We’ve Got Your Back Babe” (#WGYBB) campaign.

“We’ve Got Your Back Babe” is a nationwide personal fitness challenge that encourages participants to work out and work towards fundraising goals that support the breastfeeding cause.  Beginning now during World Breastfeeding Week and National Breastfeeding Month, and running through October to coincide with Breast Cancer Month, anyone who wants to promote and support breastfeeding and improve their own physical fitness can create a team or virtual team for “We’ve Got Your Back Babe.”


Here’s how it works:  Teams can consist of any group you’d like and you can set your own fitness goals.  For some, a team may be your Monday morning moms’ group neighborhood stroll; for others it may be organizing your kickboxing class to rally around the cause; still others may choose to bike, hike, swim, run or cross fit for breastfeeding.  Wherever your interests and fitness level may be, “We’ve Got Your Back Babe” is a challenge you can achieve.

Proceeds of the campaign benefit three of the most respected and effective breastfeeding support and advocacy organizations in the country:  the Best for Babes® Foundation, Breastfeeding USA and the United Stations Lactation Consultant Association (USLCA.)  Loving Moments is proudly sponsoring this event for the second year because we believe that the breastfeeding cause requires organizations that promote and raise awareness year round.  These groups work tirelessly to identify and remove breastfeeding roadblocks that deter many expecting and new moms, spread positive messages about the benefits of breastfeeding and work directly with women striving to give their babies the best start in life.

The event is co-chaired by Jenna Elfman, who devotes much of her time and energy to causes that support breastfeeding and natural parenting for healthier babies and children.  She is joined by other celebrity moms that believe breast is best, including Dr. Wendy Walsh, formerly of “The Doctors,” Kailyn Lowry from MTV’s “Teen Mom 2,” and winner of the Marine Corps Marathon 2013 and active duty solider, Kelly Calway.  The campaign is also being promoted by the leading parenting and breastfeeding website, Kellymom.com.

To show that “we’ve got your back,” Loving Moments is giving away two nursing bra wardrobes to make nursing simple and comfortable for every occasion.  Everyone who finishes the challenge is eligible to win and will also receive a discount coupon from us.

Come join the challenge by registering a team at the Best for Babes Foundation website.  You’ll get to track your team’s progress on a customized profile page.  We hope you’ll join us, Best for Babes, Breastfeeding USA, USLCA, Kellymom.com and the celebrity chairs to raise awareness and funds with this fun fitness event.

Happy World Breastfeeding Week and National World Breastfeeding Month!