Leading Lady and Loving Moments Partner with ROSE to Support Health Equity through Breastfeeding


We love celebrating National Breastfeeding Month for many reasons:

  • We get to join the nationwide community to champion moms as they give their babies the best start in life.
  • We get to highlight the phenomenal benefits of breastfeeding that support the health of babies (for their entire lifetime) and mothers.
  • We get to support new moms with our annual nursing bra donation program to make breastfeeding a little easier and more comfortable.
  • And we get to partner with organizations who work 365 days a year to improve the state of breastfeeding among all demographics.

All of these aspects of National Breastfeeding Month are a tremendous celebration and opportunity – and we love it!

Leading Lady and Loving Moments Partner with ROSE to Support Health Equity through BreastfeedingWe’re proud to partner with Reaching Our Sisters Everywhere (ROSE) on their mission: “to address breastfeeding disparities to improve health equity among people of color nationwide through culturally competent training, education, advocacy, and support. With a focus on increasing breastfeeding initiation and duration rates, ROSE seeks to normalize breastfeeding by providing resources and networking opportunities for individuals and communities.

ROSE seeks to enhance, encourage, support, promote, and protect breastfeeding throughout the USA, by working to reduce the breastfeeding disparities among African American women, and to strengthen the health of their babies and families through, mentoring, training, breastfeeding support groups, social support, outreach, education, legislation, health policies, and social marketing.”

Their member network approach empowers community transformers to advocate for breastfeeding among grassroots breastfeeding groups, faith-based breastfeeding outreach and cultural breastfeeding coalitions. To support their goals this year, Leading Lady and Loving Moments are donating $13,000 in nursing bras to ROSE.

Each year ROSE hosts a Breastfeeding Summit to discuss, inform and initiate change regarding a variety of vital breastfeeding themes. Leading Lady and Loving Moments is a proud sponsor of this year’s Summit in New Orleans, LA and we are pleased that some of our nursing bras will be shared with participants to take home to their communities and to local moms in NOLA.

In addition, ROSE is hitting the road with their blueprint project to take a deep dive into the state of breastfeeding in African American communities across the nation. As they meet with mothers nationwide to assess the barriers to success and work towards improved breastfeeding rates, ROSE will distribute nursing bras to moms who need a little extra support to meet their goals.

We are thrilled to be part of ROSE’s mission and help moms who need it most. Every mom deserves the best health for her baby and we know that begins with breastfeeding. With the right support, every mom can achieve success.


Calling all new moms and breastfeeding supporters: ROSE is hosting a twitter party on Thursday, August 24 at 7 p.m. EST. Join in their fun and informational event to celebrate breastfeeding and interact with others in the breastfeeding community using #StayWokeandBF!

Connect with ROSE on social media:

Facebook: @BreastfeedingRose

Twitter: @support_rose

Instagram: @breastfeedingrose