Loving Moments by Leading Lady Champions Breastfeeding Moms & Babies Across the Country with a $350,000 Nursing Bra Donation during World Breastfeeding Week


World Breastfeeding Week 2017 - Loving Moments Nursing Bra Donation


It’s World Breastfeeding Week and once again we’re having an epic event! Loving Moments by Leading Lady is supporting moms and babies during this global celebration with our remarkable annual nursing bra donation. This year we’re donating $350,000 in breastfeeding essentials through partnerships with over 350 breastfeeding support organizations nationwide.

Our mission is to champion moms in making the healthiest nutritional choice for their babies. Regardless of income, all moms deserve the opportunity and resources to nourish and nurture their babies through breastfeeding.  Loving Moments by Leading Lady aims to make breastfeeding a little easier and a lot more comfortable and stylish through our annual donation program that reaches thousands of new moms every year.

We’re passionate about breastfeeding and raising awareness for this vital public health cause. The theme of World Breastfeeding Week this year is “Sustaining Breastfeeding Together.” We hope you will join us to celebrate, advocate, encourage and support breastfeeding. Together we can all make a difference!

Our nursing bra donations will be distributed to breastfeeding support organizations nationwide including WIC (the USDA’s Women, Infant and Children program), La Leche League, ROSE (Reaching Our Sisters Everywhere), BMBFA (Black Mothers Breastfeeding Association), Best for Babes, hospitals and community groups.

Below learn more about our annual nursing bra donation program; read our “Breastfeeding Basics” blog series; and get inspired by breastfeeding success stories from moms like you:


World Breastfeeding Week 2017 Annual Loving Moments Nursing Bra Donation Press Release

Loving Moments celebrates World Breastfeeding Week with an annual philanthropic program designed to give new moms every opportunity to make the best nutritional choices to nourish and nurture their babies through breastfeeding.


World Breastfeeding Week 2016 Slideshow

Take a look back at all the fun we had during World Breastfeeding Week 2016!


Breastfeeding: The First 28 Days (click to download)

Breastfeeding in the first 28 days of your baby’s life is the most critical period to support your baby’s health and establish a strong breastfeeding bond.


Breastfeeding Basics Blog Series

Loving Moments believes moms should have the knowledge, resources and power to make the healthiest choices for their babies, starting with breastfeeding. In celebration of World Breastfeeding Week and National Breastfeeding Month in August, we are sharing Breastfeeding Basics, our educational blog series that we hope will empower you with information, encouragement and inspiration to meet your breastfeeding goals. Check out our blog posts below:

Breastfeeding Benefits

Newborn Breastfeeding: What to Expect

The Best Nursing Bras for New Moms

Stages of Breast Milk

Everything You Need to Know about Pumping Breast Milk

How Often Should I Breastfeed?

Breast Milk Production

Breast Milk Storage

Breastfeeding Positions

Sore Nipples from Breastfeeding

Breastfeeding Diet

Breastfeeding Supplies

Breastfeeding Problems

What To Avoid While Breastfeeding


An Open Letter to the Village that Supports BreastfeedingOpen Letter to the Village that Supports Breastfeeding (click to read)

As the saying goes, it takes a village…  Lisa Akers, Executive Director of our World Breastfeeding Week 2017 partner Best for Babes, shares a poignant open letter to the village that supports breastfeeding. This is a must read!


Breastfeeding Success Stories

Get inspired by tales of triumph, perseverance and pride with these beautiful breastfeeding success stories from moms like you:

Ariel from Blount County, TN WIC

The Moms of Harambee Care

Ashlea from Breast Friends Lactation Support Services

Lena from San Antonio, TX La Leche League

Karen from Heritage Valley Health Systems

Britini from Cowley County WIC

Chelsea from Lyon County, KS WIC’s “Treasure Chest”

Valerie from Lyon County, KS WIC’s “Treasure Chest”

Ashley from Osage Nation WIC

The Moms of Saline County, KS WIC 1

The Moms of Saline County, KS WIC 2

Katrina from Saline County, KS WIC

Jamie from Saline County, KS WIC

Veronica from Lyon County, KS WIC

The Moms of Advantage Health Centers

Kimberly from Aurora County WIC

Tazeen from Saline County WIC

The Moms of Sevier County, TN WIC

Adrianne from Louisiana WIC

The Moms of San Marcos, TX WIC

Lindsey from Metro Nashville South Nutrition Center WIC

Candice from Cloud County WIC

Stephanie from Mt. Sinai St. Luke’s WIC

Kay from Lorain County WIC


Loving Moments Partners with Reaching Our Sisters Everywhere (click to read our blog post)

We’re proud to partner with Reaching Our Sisters Everywhere (ROSE) on their mission: “to address breastfeeding disparities to improve health equity among people of color nationwide.” Loving Moments is a sponsor of their annual Breastfeeding Summit (August 24-25) and is supporting moms by donation nursing bras through ROSE’s community outreach.


Thank YOU for Making World Breastfeeding Week 2017 a Success! (click here to read our blog post)

We received such a thoughtful outpouring of gratitude from our breastfeeding support organization partners during our World Breastfeeding Week 2017 event. We just HAD to share the impact that breastfeeding support can have on new moms. Thank YOU to everyone who participated in our program. We salute each of your for the support and dedication you have for breastfeeding!


Loving Moments celebrates Black Breastfeeding Week

Loving Moments Celebrates Black Breastfeeding Week (click to read our press release)

Black Breastfeeding Week is a week-long event (August 25-31) at the end of National Breastfeeding Month that celebrates and advocates the health benefits and personal empowerment of breastfeeding as a timeless and priceless tradition. Loving Moments partners with #BBW17 to support moms, babies and families in black communities by donating nursing bras to grassroots breastfeeding support organizations. Find out more HERE on our blog.


World Breastfeeding Week 2017 Slideshow

What a blast it was celebrating World Breastfeeding Week, National Breastfeeding Month and Black Breastfeeding Week with you! Take a look at the moms, dads, babies, volunteers and staff who are making a difference in breastfeeding awareness. Thank you for a wonderful event!



Ultimate WBW Event Graphic

The Ultimate World Breastfeeding Week Press Release

The Ultimate Healthy Infant Feeding Resource Guide

Breastfeeding Success Story:  Rhianna, St. Louis LLL

Partner Spotlight:  Reaching Our Sisters Everywhere (ROSE)

Partner Spotlight:  Black Mothers Breastfeeding Association (BMBFA)

Breastfeeding in Public + Nursing Cover Donations for WBW2016

Breastfeeding Success Story: Ambar, Jacksonville, FL – LLL

World Breastfeeding Week Press Release

Breastfeeding for Health & Well-Being

Breastfeeding and Your Ecological Footprint

Partner Spotlight:  La Leche League USA

Breastfeeding and the Economy

Breastfeeding Success Story:  Kimberly, Portland, TN LLL

Breastfeeding and the Working Mom

Breastfeeding Success Story: Faith, Williamson County and Cities Health Department

Breastfeeding and Healthy Eating Habits for a Lifetime

Black Breastfeeding Week 2016



Top Three Benefits of Breastfeeding

World Breastfeeding Week and Beyond

Welcome World Breastfeeding Week



Loving Moments Says, “We’ve got your back, babe!”

World Breastfeeding Week: Our Celebration Begins With a Donation of $15,000 Worth of Nursing Bras!



World Breastfeeding Week


To enter your WIC office in our yearly World Breastfeeding Week donation,
email us at wic@leadinglady.com